Growing Your Law Practice in Tough Times

By Edward Poll

(6"x9", aprox 186 pages, soft cover, Published by West®, 2010)

Following the worst economic crisis since the Great Depression, and facing a sea of change in clients' demands and expectations, law firms must respond and adapt quickly and effectively. Law firms must choose the kind of law practice they will be; the marketing and business development tactics they will use; the overhead that is critical to their functioning; how to price, bill and collect for services; and how to manage the cash flow cycle. Success lies in identifying and capturing the right kinds of clients, providing the services those clients need in ways that add value, and ensuring prompt payment and the ability to grow profits. This book, based on the experiences of the author and his clients over 20 years of coaching and consulting, provides the keys to successfully thriving in the new era.

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"No matter how you slice it, there is no substitute for wisdom and experience. . . .Ed Poll has demonstrated both in this eye-opening book about the essential elements of running a profitable law practice. . . .He provides practical wisdom along with simple ways to adopt and incorporate best practices for each. After explaining the pros and cons of every decision, he makes recommendations and provides useful guides disguised as key principles.... Buy the book so you too can access Ed's wisdom and experience. It's worth much more than the investment."

– Stewart L. Levine. Esq.
Founder, Resolutionworks
Author, Getting To Resolution;
The Book of Agreement and Collaboration 2.0

Chapter Listing:

  1. Rethinking The Firm's Goals: What Kind of Practice Do You Want To Be?
  2. Creating a Strategy For The Firm: Whys And Hows of The Planning Process
  3. Learning About Your Target Market And Its Needs
  4. Business Development Techniques
  5. Office Space Options
  6. Technology Overhead Issues
  7. Staffing The Work: The Client Service Support Team
  8. Pricing Your Services
  9. It's Money Time: Billing And Collecting Your Fees
  10. Cash Flow: The Barometer of Your Practice's Health
  11. Conclusion

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