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Attorney & Law Firm Guide to The Business of Law: Planning and Operating for Survival and Growth, Second Edition

Attorney & Law Firm Guide to The Business of Law: Planning and Operating for Survival and Growth, Second Edition

By Edward Poll

(6x9", 642 pages + diskette of forms soft cover, ISBN: 1-57073-991-9, Published by The American Bar Association, 2003)

Do you want to:

  • Be more successful by design than by accident?
  • Be more profitable?
  • Attract more clients?
  • Have your clients pay on time?
  • Have greater control of your practice?
  • Have greater peace of mind?

If your answer is yes to any one of these questions, you must read this book. Ed Poll has simplified the mystical process of operating a law practice so anyone can be more effective with his/her clients and become more profitable.

Book & CD: $119.00

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"The Business of Law (2nd. ed., 2003) might be the most practical and informative book I have read in 10 years, honestly."

– Atty, Dallas, TX

"I have ... assigned many of your articles and excerpts from your book to my students in Law Office Management. You are indeed the master."

– JB (Aug 05)

"Your Guide to Biz of Law Book is like a Bible for my practice."

– G. Gordillo

Read the review from ABA's Law Practice Management magazine

Read the review in July, 2002 issue of Update, the magazine of the Los Angeles chapter of the Association of Legal Administrators

Read more reviews

This expanded edition adds 27 new chapters on marketing, personnel issues, technology, time management, clients' trust accounting, opening a new office, and changing from one practice to another. As the author says in his Preface to the Second Edition, "when we lawyers act in a more business-like manner, we tend to be more effective in the delivery of our services." The many ready-to-use forms and charts are available on a disk in eBook format.

Take the first step in achieving a more successful practice – order today to get your own copy of the expanded Second Edition of Attorney and Law Firm Guide to The Business of Law® today!

Part I: Creating the Business Plan
1: Law Is a Business
2: First Steps in Starting a New Practice: Initial Checklist
3: The Planning Process

Part II: Setting Goals
4: Setting Goals

Part III: Marketing Paradigms
5: Creating the Marketing Plan
6: A Solo and Small-Firm Practitioner's Marketing Renaissance
7: Using Business Cards, Stationery, and Print Media to Support Rainmaking Goals
8: It's the Client, Stupid: How to Avoid Marketing Malpractice with Key Clients
9: Twenty Questions You Should Ask Current and Prospective Clients
10: Listening to Clients
11: Branding
12: Rules for Improving Your Client Relations
13: More Marketing Basics - Preparing for Marketing on the Internet
14: Using the Internet to Market Your Legal Services

Part IV: Financial Management
15: Creating the Financial Plan
16: Methods of Determining Revenue
17: Pricing Legal Services
18: The Billing Process
19: Credit and Collections
20: Banks and Loans
21: Equipment Lease Financing
22: Risk Management for Lawyers
23: Financial Management
24: Playing the Slow Economy Game
25: Client Trust Accounting the Easy Way – With QuickBooks

Part V: Working in the Law Practice
26: The Right Way to Hire
27: Hire is Not a Four-Letter Word
28: The Law Office as Equal Opportunity Employer: Rights, Risks, and Responsibilities
29: Conducting Effective Performance Appraisals in a Law Office Setting
30: Preventing Workplace Harassment and Retaliation in the Law Office
31: Managing and Staffing for High-Quality Litigation Support
32: Should You Hire an Executive Director?

Part VI: Technology
33: The Management of Information and Library Materials
34: Technology for Lawyers
35: Intranets and Extranets

Part VII: Operating Your Law Practice
36: A Checklist for Opening or Moving Your Law Firm
37: The Organized Professional
38: Final Thoughts on Planning

Part VIII: Case Studies
39: Starting a Family Law Practice
40: Opening a Home-Based Practice

Glossary

Appendices include:
A. Cash Flow Projection Forms
B. Monthly Accounts Receivable Aging Analysis
C. Profit & Loss Statement
D. Budget Recap Revenue and Expense Forms:
E. General Ledger Information
F. Payment Pattern Analysis
G. Purchasing Law Library Materials – Considerations and Comparison

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