More Secrets of The Business of Law®

By Edward Poll

(7"x10", 199 pages, soft cover, ISBN 0-9654948-6-1, Published by LawBiz® Management, Co., 2006)

In this follow-up companion volume to Ed Poll's highly praised first Secrets collection, you'll learn how to be even more efficient, more effective and more profitable in your practice. You'll get topflight tips for how to:

  • Collaborate with clients
  • Succeed in collecting your fees
  • Open your own law office
  • Maximize the return on your technology investment
  • Make the most of outsourcing services
  • Exceed your clients' expectations
  • Fine-tune disaster and recovery planning
  • Build a Weblog strategy
  • Raise your rates
  • And a whole lot more

Book: $49.00

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eBook: $39.00

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"You don't see many stories about legal firms making change work! Help is on the way. Ed Poll's book is a must read for any leader who wants to win at the great game of business!"

– Terry Paulson, PhD, columnist, business speaker,
and author of They Shoot Managers Don't They?

I. Starting Off on the Right Foot
Opening Your Own Office: What Will It Cost?
How to Write an Engagement Letter: Avoiding Problems from the Start Collaborate with Clients on the Budgeting Process

II. Finance and Profitability
Making Money: Your Practical Guide to Profit™
How to Succeed in Collecting Your Fees
Being Smart about Accepting Credit Card Payments
Can Your Firm Afford You? A Profit-and-Loss Equation for Associates
Rate-Raising Strategy: How to Increase Your Fees
Outsourcing: An Inroad into the Cost-Reduction Quandary

III. Practice Support: Staff and Services
Even the Lone Ranger Needed Tonto: Support Staff for Solo Practices
Putting a Virtual Assistant on Your Team
Special Caveats for Special Appearances
Coaching for Lawyers: Helping You Set and Achieve Your Goals
Overcoming Common Hurdles to Coaching

IV. Successful Client Relationships
Transforming Your Practice: Providing Value, Not Time
Exceeding Expectations: Creating More Value for Your Clients
It Is the Client: How to Manage Key-Client Marketing
Do You Know Who -and Where - Your Biggest Clients Are?
Is Client Service Unprofessional? The Real Definition of Marketing

V. Technology Tools and Tactics
Buying New Technology: Making Sure You Get the Return on Your Investment
Staying in Touch: The Power of E-mail
Cell Phones: A Great Technology or the Latest Per Se Negligence?
Technology Challenges in Law Firm Mergers: Critical Factors for Integration
Look Before You Blog: Without a Strategy, You'll Waste Your Time
A Note of Virtual Caution: Technology's Advantages Have a Cost

VI. Practice Planning and Management
Identifying Malpractice Trouble Spots
Productizing Your Practice: Making Service Tangible
The MDP Question: How Are Client's Needs Best Served?
It's Not If, But When: Disaster Preparedness and Planning
Enlarging the Scope of Disaster Plans
Moving On: Ways to Transition a Practice
The View from One Crystal Ball

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