The Profitable Law Office Handbook: Attorney's Guide to Successful Business Planning

16th Anniversary Edition

By Edward Poll

(7"x9", 132 pages, soft cover, ISBN 978-0-9797610-6-5, Published by LawBiz® Management, Co., 2012)

This brand-new edition of Ed Poll's popular The Profitable Law Office Handbook takes lawyers through the business planning process in an easy-to-understand, step-by-step format. You’ll learn the essential elements of how to create a plan that your law practice will really use because it will be workable and manageable even for the smallest firm. Plus, the book includes valuable planning forms—with electronic versions downloadable through a special LawBiz website page for book purchasers.

Inside the fully revised edition of the Handbook you'll find:

  • What the benefits of a business plan are
  • How to prepare for the planning process
  • How to set goals for the firm and the people within it
  • How to create a targeted marketing plan
  • How to produce a financial plan that forecasts cash flow details
  • Why, and how, you’ll evaluate and adjust your plan regularly

It's all designed so you can follow along page by page to achieve what every law practice needs—an action plan for success!

Interactive forms are available online.

Book: $49.00

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eBook: $39.00

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"I would like to thank Ed Poll for his recommendations in the Secrets of the Business Law and The Profitable Law Office Handbook. I had already implemented several of the recommendations suggested in his Secrets of the Business Law even before reading your book and it was nice to know that I have been doing some things correctly. I intend to implement many of the other recommendations he has made, and I am recommending his books to several of my colleagues."

– John C. Mullin, Jr.

PART I: Preparing to Create Your Business Plan
1. Understand the Basics of Business Planning
2. Anticipate How to Overcome Resistance
3. Identify Who Needs to Create the Plan
4. Plot Out Planning Meeting Logistics in Advance
5. Gather Relevant Information to Guide the Planning Group
Form I.A. Law Firm Economic Survey

PART II: Setting Goals for Your Practice
II.1. Understand the Goal-Setting Process
II.2. Have the Participants Complete Questionnaires About Personal and Firm Goals
II.3. Use the Law Firm Questionnaires to Build an Action Plan at the First Meeting
Form II.A Personal/Professional Goals Questionnaire
Form II.B Law Firm Goals Questionnaire

PART III: Creating the Marketing Plan
III.1. Understand the Marketing Planning Process
III.2. Gather Information About the Firm's Current Situation and the Legal Market
III.3. Identify Your Target Clients and What You Must Provide to Them
III.4. Identify Methods You Might Use to Reach Your Targets
III.5. Produce the Marketing Plan
III.6. Implement the Marketing Plan and Evaluate Results
Form III.A Marketing Situation Questionnaire
Form III.B Marketing Activity Checklist
Form III.C Marketing Strategy Grid
Form III.D Marketing Action Plan

PART IV: Creating the Cash Flow Statement
IV.1. Understand the Cash Flow Statement
IV.2. Create the Collected Revenue Cash Flow Form
IV.3. Create the Paid Expenses Cash Flow Form
IV.4. Create the Summary Cash Flow Form
IV.5. Review Cash Flow Forms and Adjust Where Necessary
Form IV.A Cash Flow Projection: Collected Revenue
Form IV.B Cash Flow Projection: Paid Expenses
Form IV.C Cash Flow Projection Summary

PART V: After Creating the Business Plan
V.1. Evaluate the Plan on an Ongoing Basis
V.2. Modify the Plan As Circumstances Change
V.3. Determine If the Plan Is Working Overall
V.4. Continue to Evaluate, Adjust and Revise
Form V.A Collected Revenue Variance Report
Form V.B Paid Expenses Variance Report

Appendices
Appendix A. Commonly Used Accounting Terms
Appendix B. Additional Resources

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